Product Display Labels are an extension of your products and brand. Directly affecting your marketing message and also interacting with your final consumer in a variety of ways influencing your sales numbers.
Poor information on display and negative “store looks” will directly affect your customer purchase decision and impact on your sales.
In fact, most individuals’ minds are already made up in a number of seconds about whether or not they’re keen to spend their cash in your store.
In this text we discuss the connection between your Display Label and how they effectively improve the way customers view your shop.
When we talk about Product Display Labels, we are talking about one important aspect of your visual branding.
A study made by (Iqmetrix) indicates that “Shoppers are more likely to make an impulse buy if they can see the item easily from the aisle. & also, that “Displays need to be eye-catching, and at eye-level, to have the most impact.”
Your PDL should not only incorporate your brand but also and at the same time catch your customer’s attention while providing all the information required within seconds.
Correct displaying helps not only to increase awareness of products and brand but also allows the customers to interact with the products; “Investing in visual marketing is a vital tool to increase your brand awareness effectively.” (Marketing and Grow Hacking)
In other words by displaying the correct information with the correct design you enhance the customer experience, increase your sales and improve your brand message while complying with regulations.